Little River Chamber of Commerce

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Little River Chamber of Commerce

Tracking Social Media on Google Analytics

Tracking Social Media on Google Analytics

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I’ve just finished making a Google Analytics Dashboard for social media metrics and I’m weirdly excited about it.

Google Analytics Dashboard for social media

While I may not officially report on some of this data, as our social media marketing person it gives me some specific information that allows me to make quick inferences. Things I noticed from this screenshot:

  • Social media only accounted for 10% of web traffic, but almost all of them were new users.
  • Social media traffic spend less time on our website than our average.
    • This could mean they either found exactly what they were looking for and left, or the landing page wasn’t interesting enough.
  • Most of our traffic comes from organic search
  • Out of our social media platforms, Facebook brings the most traffic. (Not that this was a surprise to me)
  • I also like to see our top webpages from social traffic. I found the results interesting as they differ from our regular top pageviews.

Is this dashboard one-size-fits-all? Not at all! If you run campaigns and ads, you likely have more social data on ‘conversions’ and ‘goals’. (Recommended: Understanding Google Analytics)

However, if you happen to like our dashboard then you can copy it using this url:

https://analytics.google.com/analytics/web/template?uid=G4VzKriASLGo5Xuam56qGw

You will need to be logged into Google Analytics. Click on the link and the webpage will say “A Dashboard configuration was shared with you.” Where it says ‘Select a view’ you will need to assign it to which account/website you want. You will later find this setup in your Google Analytics account under Customization > Dashboards.

Hypothetically, if you’ve had analytics on your website you should be able to immediately start viewing your data in the dashboard. But don’t forget to customize it to suit your business’s needs. And if you don’t have Google Analytics on your website, then the best time set it up is now.

If you want to learn more about Google Analytics and why it’s an important part of your business plan, we recommend this Google Analytics basics course. Or, there’s lots of free information online if you have the time to look for it.

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  • "The Little River Chamber represents the Little River area to the county, state, and federal government, which is so important. They are looking to help grow Little River, which is the fastest growing zip code in the county."
    Cathy Honeycutt, Beach Realty Group
  • "I have been a member of many chambers, but the Little River Chamber is the most valuable chamber I've engaged in."
    Brandon Bellegarde, Owner, Grephin
  • "I am so glad I chose to attend and want to make the point that networking is the greatest tool in business. Thank you Andy, you will never know how much you did for us and thank you Little River Chamber for making it possible."
    Kris Tourtellotte, Director of the Veterans Welcome Home and Resource Center
  • "I joined the Chamber 4 years ago as the owner of Bryant Accounting and Tax Service! This has been the best thing I have done to meet new friends and clients which has made my business flourish! Thank you for your great support!"
    Kim Bryant, Bryant Accounting
  • "I am so impressed with how much progress the Chamber has made in marketing opportunities not only for the Chamber but its members."
    Celeste Bondurant-Bell, Director of Community Development, Little River Medical Center

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